What is Niche Marketing?

I want to share with you something that really really helped us a lot. What I’m going to tell you right now is the key to connecting to more of your ideal customers much more quickly.

So let’s get right into it.

What we’re going to cover today is What is niche marketing? And why should you care?

It’s very simple. A niche is not just a broad audience or a broad area or broad field.
It’s narrow. It’s perfect. Its laser precisely targeted.
You’re not speaking to everybody. You’re speaking to a small area. A small defined area of people.
For example, let’s think of a good example… What about a dentist, right? So you could have a dentist who is a general family dentist. So you’re the general family dentist of Cape Town or London or Paris or whatever it is, right?

How many general family dentists do you think they are in Cape Town or London or Paris or New York or whatever? A LOT right?
For you to be THE general family dentist of Cape Town or London or Paris or whatever your city is right now or village or whatever it’s kind of impossible because, to be honest, it’s such a general broad thing that nobody would even think of finding out “well, who is the best general family dentist of the city?”, right?

Let’s switch it around… Let’s say you are the specialist in your city that is the absolute pro at helping children with teeth alignment. Maybe even children with jaw difficulties. You specialize in helping them to align their teeth, right?

Let’s say… there are thousands and thousands of dentists in your city. I know, for example, in Washington DC there are over 4000 dentists.
If somebody really wants to find the absolute best dentist to help them align their children’s teeth… Who do you think they’re going to trust?
The dentist whose website says “Hey we’re just a general family dentist?” Or the dentist that says “We specialize only in helping children have perfectly aligned teeth?”

Now you start to see the importance, right?

So that is a niche. A niche is a segment of a market and it’s a clearly defined segment of the market.

So that is a niche. A niche is a segment of a market and it’s a clearly defined segment of the market.

Why Should You Market To A Specific Niche?
So the beautiful thing about niching is it creates this immediate connection, this immediate agreement. The person comes and they say “yes, you are for me!”
The person immediately… your ideal customer arrives and goes “wow, they’re speaking my language! The words on this website are or made for me! The problems that I have are recognized!”